Of humble beginnings, the company's history is rooted in the De Leon family's gun retailing business that has become somewhat of a family tradition passed on from one generation to the next.
Romulo T. De Leon III, an ambitious young businessman, started his own gun business while still under the company name of his parents, E. De Leon Gun Store. In 1963, his first ever independent store opened in Malaybalay, Bukidnon,Philippines. It was to be the first of many.
In 1980, the new company was renamed Shooters Guns & Ammo Corporation (SGAC). Due to an increase in market demand, the company shifted from local trading of firearms to importation of foreign brands, which catapulted the company to retail success.
Today, SGAC is the Philippines' largest gun retail company, with forty seven (47) retail outlets in major cities nationwide, and counting. Apart from its foreign brands of imported firearms, its product range has extended to include ammunition, gun accessories, spare parts, security equipment as well as leather goods for sporting and defense. The company caters to all sectors - from government and military entities to private agencies and civilians.
The year 1992 was another landmark year for the company as it boldly ventured into the highly specialized field of local firearm manufacturing. Shooters Arms Manufacturing Incorporated (S.A.M. Inc.) was established with the mission to manufacture affordable firearms with uncompromised quality at par with world-class standards; and the vision to establish itself as an internationally recognizable Filipino brand of firearm. In 1998, SAM began exportation to a US firearm company and has since expanded its international clientele that now includes Australia, Thailand, Costa Rica, and most recently, Italy, and Switzerland.
At present, the Shooters Company is composed of two independent yet mutually beneficial divisions: Shooters Arms Manufacturing Inc. (S.A.M. Inc.) is the manufacturing and exporting branch, while Shooters Guns & Ammo Corp. (S.G.A.C.) is the marketing and importing branch.
Towards the latter part of 2008, SAM moved its manufacturing function to a new location in Brgy Tipolo, Mandaue City. The new factory has more floor space than the previous location and acquired computer numerically controlled (CNC) and lathe machines. These advanced technology machines ensure accuracy and speed in machining when compared to conventional ones.
Visionary leadership, intelligent management, and product innovation - these make up the winning formula of the company's success in over four decades of operation in the gun industry. Over the years, the company has remained fervent in its commitment to import and manufacture affordable firearms of the highest quality in caliber and craftsmanship; a commitment, which has become synonymous to the company brand.
In year 2009, the Top Management of Shooters embarked on strategic decision to professionalize the manner of manufacturing firearms and ammunitions by establishing, documenting and implementing a Quality Management System based on ISO 9001:2008 International Standard. Shooters intends to seek certification of its Quality Management System by an accredited international body doing certification activities for several ISO certified companies in the Philippines.
The Quality Management System of Shooters provides assurance to all its domestic and international clients that its high technology manufacturing plant in Mandaue can consistently deliver quality firearms and ammunitions with zero defects ad comply fully with customers' specifications.
It also raises the confidence in all its customers on the reliability and durability of its firearms thereby generating complete customer satisfaction.
Through the implementation of its Quality Management System, Shooters is required to continually improve all its business processes with the full objective of consciously improving customers' satisfaction at all times.
Employee competence is enhanced through continual training on the manufacturing process guided by work instructions for producing firearms under very strict specified conditions.
Shooters Arms Manufacturing, Inc. shall become a world- class manufacturer of firearms and ammunitions catering to both domestic and international clients, whose track record and reputation for manufacturing high quality products is beyond compare. Built as an International Business Entity to last for years, Shooters shall become a highly competitive player in its chosen segment of the firearms market sustained by a highly professionalized management whose quality system is traceable to an International standard recognized world-wide.
To make a realization of its vision, Shooters Arms Manufacturing Inc is fully committed to the following action steps to be implemented.
1. To enhance the core competence of its skilled employees on high speed machining and hand-made assembly of firearms.
2. Professionalization of its business management through the establishment, documentation and implementation of its Quality Management System based on ISO 9001:2008 International Standards.
3. Expansion of production capacity within its current premises to cater for future growth of the export and domestic business.
4. Increasing client base
Romulo T. De Leon III- Chairman / C.E.O.
Rosario Aleli M. De Leon- General Manager / Treasurer
Rhone Malcolm M. De Leon- President / Luzon Operations Manager / Export Manager
Rhea Sha-sha M. De Leon- Vice President / Secretary
Romulo Romel M. De Leon IV- Director / VISMIN Operations Manager/ Plant Manager
Rhina Rose M. De Leon IV- Director / Asst. Treasurer